Tourism Marketing

OUR APPROACH

It’s all about being seen

If there’s one thing we know about tourism, it’s that keeping ahead of your competition is key. Finding your illusive ‘X Factor’ might just come down to a lucky break, but in the meantime, there are foundations that need to be set to give your business the best chance of being seen. At DTM, we love getting to the heart of what makes our clients tick. We spend the time to understand the authentic essence of every business to guide our marketing strategies and plans so that we can not only ensure our clients products look great, but they make sense and are matched to an ideal consumer.

 

Storytelling

Long after a customer has visited a destination or completed a tour, it’s your inspiring story that they will retain. Great storytelling combines visual, written and experiential queues and transports a visitor beyond a single experience dimension. We work with our clients to find their unique point of difference through developing:

  • Authentic Brands

  • Compelling Narratives

  • Optimised and Inspired Copywriting

  • Creative Visitor Experiences

Digital Communication

Your website is your most valuable tool in your marketing toolbox and it starts with great design. At DTM, we guide our clients to ensure that their websites are beautifully designed, content is on-point and booking systems are functional. We work with expert partners to design and build sites, manage SEO and digital advertising, photography and videography.

  • Website Design and Build

  • SEO Management

  • PPC Campaigns

  • Social Media Management

Representation

We work with destinations and tourism businesses to grow marketing reach through engaging the tourism trade. It’s the complex part of the tourism industry that is often misunderstood and therefore ignored. Over many years, we’ve developed great relationships with tourism buyers who trust our recommendations for new trade-ready product. We engage with them through:

  • Trade Show Representation

  • Marketing Asset Development

  • Rate Contracting

  • Trade Communications

CASE STUDIES

Amazing South Coast - Marketing Campaigns

Amazing South Coast - Marketing Campaigns

Reefwalker Ocean Discovery - New Brand

Reefwalker Ocean Discovery - New Brand

Cheela Plains Station Stay - New Website

Cheela Plains Station Stay - New Website

Collie Brand Strategy

Collie Brand Strategy

“We cannot thank Bernard & Karen enough for assisting us with rebranding our business & marketing our tours. We felt our business needed to be taken to that “next level” & with the guidance and expertise of DTM our business has flourished more than we could have anticipated! 

— Carene Walker, REEFWALKER OCEAN DISCOVERY, KALBARRI W.A.