PRODUCT DESIGN
OUR APPROACH
WE FOCUS ON VISITOR EXPERIENCE FIRST
Sometimes a fresh set of eyes is all that’s needed to take a tourism product from ‘So-So to HERO’. Our approach is all about visitor experience. We explore authentic story-telling to find the true essence of customer fulfillment with your product. We assess total business operations to design products that are great experiences, profitable and sustainable.
destination packages
It seems like a simple task but in reality, there is an art to packaging tourism products that meet customer needs and include just the right amount of motivation to create a sale. Over many years of taking inspirational products to market, we know we’ve cracked the right formula through:
Price Modelling
Itinerary Development
Booking Systems and Logistics
Distribution Strategy
TOURISM PRODUCT
Our approach to creating great tourism products and visitor experiences is founded in one simple truth - ‘the visitor comes first’. We work with businesses to invert the lens and look at concepts that are less about what can be delivered and more about how their customer will be fulfilled. Finding a natural balance between creativity and operations involves:
Market Analysis and Consumer Trends
Operational Capacity
Unique Storytelling
Logistics and Budgets
event experiences
Events are an opportunity to showcase the rich fabric of life in tourism destinations. At DTM, we work with Event Organisers and Tourism Stakeholders to create marketing reach through the development of tours and visitor experiences which are market-ready and bookable through the tourism trade. We aim for event products to be sustainable and bookable experiences year-round through:
Unique Storytelling
Logistics and Booking Systems
Market-ready Pricing and Content
Trade Distribution Partnerships
CASE STUDIES
Field of Light; Avenue of Honour Albany
Busy Blue Bus Albany's Whale Story Tour
“When Busy Blue Bus began in tourism in WA, Karen and Bernard were exceptional consultants/mentors assisting us to develop our first four products to go to market. I highly recommend their experience and professional approach.”
— Susan McCabe, BUSY BLUE BUS W.A.