TOURISM ADVICE

OUR APPROACH

WE MAKE SENSE OF A COMPLEX INDUSTRY

Anyone who knows us, also knows that we don’t mind to talk! In reality, it’s much more than that. We are regularly called upon to deliver workshops, facilitation, presentations and tourism advisory services on a multitude of topics in the tourism industry. With more than 30 years experience in the sector, it’s our ability to add context to complex issues that sets us apart. Our aim is to willingly share our knowledge to deliver meaningful learning outcomes for the betterment of our industry.

 

GUEST SPEAKING

No-one knows your tourism destination like you do. Local knowledge is everything when creating new directions. We start all tourism strategies with harnessing the input of diverse stakeholders in destinations to provide the rich context we need to ensure all plans are inclusive. We engage communities through:

  • Tourism Forums

  • Conference Guest Speaking

  • Workshops and Plenary Sessions

INDUSTRY THOUGHT LEADERS

We start with ‘real’ data. Industry-standard tourism statistics provide a good platform for general assessment, but getting to know really your ideal customer is the key to success. We work with ‘real’ consumer profiles and scenarios as our guiding principles. We have developed a thorough process to assess tourism operators and experiences, their operational capacity, distribution capability and gaps to meet market demand and tourism trends. We analyse data through:

  • Industry Contributors

  • Media Interviews

  • Planning Thinktanks

TOURISM AWARDS

In everything we do, we strive to guide learning in the quality and professionalism of tourism operators. It’s a huge reward for us to see our mentee businesses and clients receive the recognition of their peers through entering national tourism award programmes. Over a number of years we have been delighted to be asked to not only write tourism submissions but also to judge the Perth Airport Western Australian Tourism Awards, in the company of our industry peers.

CASE STUDIES

Optus Stadium AFL Tourism Strategy

Optus Stadium AFL Tourism Strategy

Collie Tourism Marketing Strategy

Collie Tourism Marketing Strategy

Valley of the Giants Tree Top Walk Tourism Strategy

Valley of the Giants Tree Top Walk Tourism Strategy

“I have had the pleasure of working with DTM Tourism on a number of projects over the years. I consider Karen and Bernard to be thought leaders in the tourism sector, highly knowledgeable, professional and extremely well networked across Australia and beyond.”

— Karen Priest, Principal, SMART TALENT.