Prime©
MENTORING
Our program is designed to build capability in tourism destinations to deliver great visitor experiences which support sustainable tourism communities.
ABOUT THE PROGRAM
The PRIME Mentor Program is a tailored approach to tourism industry training which aims to guide businesses to develop refreshed visitor experiences, aligned to their region’s destination marketing strategy. Participants work through a program of learning modules with the support of a one-on-one mentor, to enhance tourism operations and marketing skills.
WHO IS PRIME © SUITABLE FOR?
The program provides strong foundations to encourage entrepreneurship and destination growth through new distribution partnerships in the wider tourism sector. Our clients include:
• State and Regional Tourism Organisations
• Local Government Authorities
• Destination Clusters
program benefits
business health check
We start with a thorough business audit to determine gaps in operations. The results of this process and an on-site visit to each business, helps to guide our mentors to design a bespoke learning program, ensuring outcomes are achieved in the areas of most need.
one-on-one mentor support
We assign a mentor to each business who is skilled across a broad range of tourism operations, product development and marketing. Each business works with a mentor in a one-on-one capacity through the program, delivering personalised support and efficiency in understanding individual needs.
tailored learning modules
PRIME © is a structured program of learning modules designed to take a mentee business through a learning pathway from start-up to international tourism distribution partnerships. Mentees can join the program at any point in their development journey.
take home resources
We have developed simple and effective training resources to support each stage of learning. Mentees retain use of the resources to refer to at all times during the life of their tourism business, ensuring sustainability in learning outcomes.
Success stories
In partnership with the Victorian Tourism Industry Council, we worked with over 80 businesses across Melbourne to achieve their tourism business goals. Hear from one of our PRIME graduates, Waterside Metal Art Studio, on their experience with our mentoring programme.
“The PRIME Mentoring Programme has provided a great solution to deliver tailored mentoring for a cluster of tourism businesses in Esperance as we focus more on fostering operator capability building and destination development outcomes.”
- Marcus Falconer, AUSTRALIA'S GOLDEN OUTBACK
START YOUR NEW PROJECT
It all begins with an idea and a willingness to explore possibilities.