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    <loc>https://www.dtmtourism.com.au/news-blog/wooleen-station-agritourism-success-story</loc>
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    <lastmod>2023-10-12</lastmod>
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      <image:title>DTM News and Views - Agritourism at work in the murchison - Make it stand out</image:title>
      <image:caption>Great barista-made coffee is served at Wooleen Station’s new cafe</image:caption>
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      <image:title>DTM News and Views - Agritourism at work in the murchison - Make it stand out</image:title>
      <image:caption>In 2023, Wooleen Station launched a Dingo Encounters tour; an instant hit with guests</image:caption>
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      <image:title>DTM News and Views - Agritourism at work in the murchison - Make it stand out</image:title>
      <image:caption>The original shearing shed has been repurposed as a hub for daytrip visitors to Wooleen Station</image:caption>
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      <image:title>DTM News and Views - Agritourism at work in the murchison - Make it stand out</image:title>
      <image:caption>‘Milimanmanha’ is Wooleen’s new tourism hub, proudly named by the Wajarri community.</image:caption>
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    <lastmod>2022-12-16</lastmod>
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      <image:title>DTM News and Views - Tourism in the circular economy - Make it stand out</image:title>
      <image:caption>Guests enjoying the first Long Table Lunch at The Wool Shed</image:caption>
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      <image:title>DTM News and Views - Tourism in the circular economy - Make it stand out</image:title>
      <image:caption>The Wool Shed has been reimagined as a creative event space</image:caption>
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      <image:title>DTM News and Views - Tourism in the circular economy - Make it stand out</image:title>
      <image:caption>Local produce from Sahra and Hamish’s farm is served accompanied by regional delicacies</image:caption>
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      <image:title>DTM News and Views - Tourism in the circular economy - Make it stand out</image:title>
      <image:caption>Sahra Dixon awarded Best Circular Business from Barry Irvin, Executive Chairman - Bega Group</image:caption>
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    <loc>https://www.dtmtourism.com.au/news-blog/category/Agritourism</loc>
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  <url>
    <loc>https://www.dtmtourism.com.au/news-blog/category/PRIME+Mentoring+Capability+Building</loc>
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    <loc>https://www.dtmtourism.com.au/news-blog/tag/Tourism+Development</loc>
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    <loc>https://www.dtmtourism.com.au/news-blog/tag/Regional+Tourism</loc>
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    <loc>https://www.dtmtourism.com.au/news-blog/tag/Prime+Mentoring</loc>
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  <url>
    <loc>https://www.dtmtourism.com.au/news-blog/tag/Sapphire+Coast</loc>
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  <url>
    <loc>https://www.dtmtourism.com.au/home</loc>
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    <priority>1.0</priority>
    <lastmod>2026-03-04</lastmod>
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    <loc>https://www.dtmtourism.com.au/our-story</loc>
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    <lastmod>2026-02-28</lastmod>
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      <image:title>Our Story - Make it stand out</image:title>
      <image:caption>Bernard Whewell ready to present the Tourism Boost Mentor Project to the City of Albany, Western Australia</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618976088754-P60MUTZ6VXM5N6OJ2SQM/Optus-Stadium--Credit-TWA.jpg</image:loc>
      <image:title>Our Story - Make it stand out</image:title>
      <image:caption>Optus Stadium AFL Tourism Ticket Strategy - Perth, Western Australia</image:caption>
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    <loc>https://www.dtmtourism.com.au/contact-us</loc>
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    <lastmod>2026-03-05</lastmod>
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    <loc>https://www.dtmtourism.com.au/our-team</loc>
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    <lastmod>2026-02-28</lastmod>
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      <image:title>Our Team</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618636708153-SK0UOYECSIKCVMN2E681/Bernard_Whewell_DTMtourism_Square_2.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623245247898-R0BFKBYN4DBCBQ14X2R6/Bernard_Whewell_DTMTourism_4.jpg</image:loc>
      <image:title>Our Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.dtmtourism.com.au/collaboration-partners</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-02</lastmod>
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    <image:image>
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    <image:image>
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    <image:image>
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    </image:image>
    <image:image>
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  <url>
    <loc>https://www.dtmtourism.com.au/services</loc>
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    <lastmod>2026-02-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618642133519-EVUGS5916CHLGLERUATA/Tourism+Marketing.jpg</image:loc>
      <image:title>Our Services</image:title>
      <image:caption>TOURISM MARKETING</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618645037494-O1WURFS49AY7F16HN89Y/ASC+at+ATE19.jpg</image:loc>
      <image:title>Our Services</image:title>
      <image:caption>DESTINATION DEVELOPMENT</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623245247898-R0BFKBYN4DBCBQ14X2R6/Bernard_Whewell_DTMTourism_4.jpg</image:loc>
      <image:title>Our Services</image:title>
      <image:caption>STRATEGY PLANNING</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618645389728-985R6JUSRU444V4ZCNO4/Collie_PhotoOrd0202.jpg</image:loc>
      <image:title>Our Services</image:title>
      <image:caption>VISITOR CENTRE MARKETING</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623245909166-5TFPIJ3D3WEXKRM1BHUV/Tourism-Product-Design-Tree-Top-Walk.jpg</image:loc>
      <image:title>Our Services</image:title>
      <image:caption>PRODUCT DESIGN</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623246574250-6CWXLAIED1GR8GM6PQJR/Bernard_Whewell_DTMTourism_OUR_GEMS_workshop2.jpg</image:loc>
      <image:title>Our Services</image:title>
      <image:caption>TOURISM ADVICE</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/strategy-planning</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618976088754-P60MUTZ6VXM5N6OJ2SQM/Optus-Stadium--Credit-TWA.jpg</image:loc>
      <image:title>Strategy Planning</image:title>
      <image:caption>Optus Stadium AFL Tourism Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/04454133-19d0-4ebb-85b2-5a793a602a65/TraaVerse_PhotoOrd0193.jpg</image:loc>
      <image:title>Strategy Planning</image:title>
      <image:caption>Collie Tourism Marketing Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/3a99e143-6e03-43cc-b947-a1c66455d5cc/Eastern+Goldfields+Historical+Society%2C+Boulder+WA.jpg</image:loc>
      <image:title>Strategy Planning</image:title>
      <image:caption>Eastern Goldfields Historical Society Ancestry Tourism Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1627537322847-TGBTA7ZXW754QLRII4V9/Bernard+Whewell+Mentor+at+Nillumbik+Estate.jpg</image:loc>
      <image:title>Strategy Planning - community</image:title>
      <image:caption>No-one knows your tourism destination like you do. Local knowledge is everything when creating new directions. We start all tourism strategies with harnessing the input of diverse stakeholders in destinations to provide the rich context we need to ensure all plans are inclusive. We engage communities through: Consultation Meetings Community Forums Workshops and Plenary Sessions Sentiment Surveys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623289741790-I4O1JTJVS8AH2AV9WDCV/DTM-Tourism-Product-Design.jpg</image:loc>
      <image:title>Strategy Planning - ANALYSIS</image:title>
      <image:caption>We start with ‘real’ data. Industry-standard tourism statistics provide a good platform for general assessment, but getting to know really your ideal customer is the key to success. We work with ‘real’ consumer profiles and scenarios as our guiding principles. We have developed a thorough process to assess tourism operators and experiences, their operational capacity, distribution capability and gaps to meet market demand and tourism trends. We analyse data through: Product Audits Gap Analysis Tourism Trend Research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623289849395-QEVBXO9X816434LZOEXJ/DTM-Tourism-Strategy-Plan.jpg</image:loc>
      <image:title>Strategy Planning - outcomes</image:title>
      <image:caption>The last thing we want to provide in strategic planning is a tome that sits on a shelf and never sees the light of day. We always aim to provide advice that establishes solid foundations for long term sustainability, complemented by short term wins to deliver immediate impact. Our approach to strategic outcomes is simple; all recommendations must reflect our core values guided by: Genuine Intent Insightful Assessment Sustainable Recommendations Achievable and Measurable Action Plans</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/capability-mentoring</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618976088754-P60MUTZ6VXM5N6OJ2SQM/Optus-Stadium--Credit-TWA.jpg</image:loc>
      <image:title>Capability Mentoring</image:title>
      <image:caption>Optus Stadium ATE Mentoring</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623289926630-ZIDYDFVYQJJZMP2K8C0A/DTM-Our-Clients.jpg</image:loc>
      <image:title>Capability Mentoring</image:title>
      <image:caption>ACCELERATE Tourism Mentoring, Great Southern Western Australia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618971602923-W7DYX9IXVWT96B6JDJYO/Mandurah+Cruises.jpg</image:loc>
      <image:title>Capability Mentoring</image:title>
      <image:caption>Tourism Boost Mentee - Mandurah Cruises</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/859932a9-a08a-41a0-aeb4-7998ff0aa3ec/Eco-Discovery-Tours-Esperance.jpg</image:loc>
      <image:title>Capability Mentoring</image:title>
      <image:caption>PRIME Mentoring in Esperance, WA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618640350690-QEK9AKBWYIYHDYWL7D2M/PRIME+Logo+Final.png</image:loc>
      <image:title>Capability Mentoring - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1626782823527-R61CAU6IA0BWBENAWC69/23.png</image:loc>
      <image:title>Capability Mentoring - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623247720364-1GASS02NET415USOGP98/Tourism+Boost+Mentoring.jpg</image:loc>
      <image:title>Capability Mentoring - program management</image:title>
      <image:caption>The reality of mentoring is that whilst many business needs are consistent, not all businesses and organisations are. We recognise that programs need to be scalable to suit budgets and tailored to specific needs. We work with our clients to design a mentoring program that is practical in delivery and outcomes focused which may include: Tourism Business Start Up Incubator Support Resilience &amp; Recovery Business Planning Technology &amp; Booking Systems Marketing &amp; Distribution Pathways</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623649902536-RNQQZVI3XS2HZOSP81S5/Karen+Castiglioni+ATE19+Representation+Optus+Stadium.jpg</image:loc>
      <image:title>Capability Mentoring - FACILITATION</image:title>
      <image:caption>Building capability to engage with the tourism trade is not only about the development of your business; it’s about establishing connections with trade partners and creating genuine opportunities to supply your tourism services. We partner with our clients to mentor their participation in trade shows and product missions including the Australian Tourism Exchange (ATE) through facilitating learning in: Exhibition Applications Appointment Preferencing Presentations and Business Meetings Meeting Follow-up and Reporting</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/visitor-centre-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618645389728-985R6JUSRU444V4ZCNO4/Collie_PhotoOrd0202.jpg</image:loc>
      <image:title>Visitor Centre Marketing</image:title>
      <image:caption>Collie Visitor Centre Packages</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/2025a58a-7761-4c48-a81f-2ea78f7d30fe/IMG_0035.jpg</image:loc>
      <image:title>Visitor Centre Marketing</image:title>
      <image:caption>Albany Visitor Centre Booking Systems</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/6fd43d86-c7ed-44a7-87f5-1a1423be7aa3/Trails-Visitors+centre-05-web.jpg</image:loc>
      <image:title>Visitor Centre Marketing</image:title>
      <image:caption>Dwellingup Visitor Centre Website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623679391872-H2UJBWIRGLC09JNHAFBB/IMG_0023.jpg</image:loc>
      <image:title>Visitor Centre Marketing - booking systems</image:title>
      <image:caption>No-one knows your tourism destination like you do. Local knowledge is everything when creating new directions. We start all tourism strategies with harnessing the input of diverse stakeholders in destinations to provide the rich context we need to ensure all plans are inclusive. We engage communities through: Consultation Meetings Community Forums Workshops and Plenary Sessions Sentiment Surveys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623680292662-B4BJJ8M33BQAVB7GTMIS/Collie+Visitor+Centre+Package.PNG</image:loc>
      <image:title>Visitor Centre Marketing - holiday packaging</image:title>
      <image:caption>We start with ‘real’ data. Industry-standard tourism statistics provide a good platform for general assessment, but getting to know really your ideal customer is the key to success. We work with ‘real’ consumer profiles and scenarios as our guiding principles. We have developed a thorough process to assess tourism operators and experiences, their operational capacity, distribution capability and gaps to meet market demand and tourism trends. We analyse data through: Product Audits Gap Analysis Tourism Trend Research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623681980555-IF6DW4J1KPGDSE4KQXGR/Pass+Front+%28002%29.jpg</image:loc>
      <image:title>Visitor Centre Marketing - campaigns</image:title>
      <image:caption>We work with Visitor Centres to create holiday packages providing conversion products for tactical campaigns in destination marketing advertising. Social, Digital &amp; Print Advertising TVC and Radio</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/tourism-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623239995000-U0BJ5OYZEP21J0QZSK41/118844-56.jpg</image:loc>
      <image:title>Tourism Marketing</image:title>
      <image:caption>Amazing South Coast - Marketing Campaigns</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623654103000-ES1LXA36HFZUQHJB84V1/Reefwalker+Ocean+Discovery+Brand.jpg</image:loc>
      <image:title>Tourism Marketing</image:title>
      <image:caption>Reefwalker Ocean Discovery - New Brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618642133519-EVUGS5916CHLGLERUATA/447-Watch.jpg</image:loc>
      <image:title>Tourism Marketing</image:title>
      <image:caption>Cheela Plains Station Stay - New Website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/2df5cfd4-7675-441c-a128-e67006ba2985/Dam+Wall+Phot+-+T+Kempe.jpg</image:loc>
      <image:title>Tourism Marketing</image:title>
      <image:caption>Collie Brand Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623652427881-0VE2CNT7QD7L3F0ZJK9C/Bernard+Whewell+MAC01+Hobart+Walking+Tour.jpg</image:loc>
      <image:title>Tourism Marketing - Storytelling</image:title>
      <image:caption>Long after a customer has visited a destination or completed a tour, it’s your inspiring story that they will retain. Great storytelling combines visual, written and experiential queues and transports a visitor beyond a single experience dimension. We work with our clients to find their unique point of difference through developing: Authentic Brands Compelling Narratives Optimised and Inspired Copywriting Creative Visitor Experiences</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618643594954-9ZZD61351O06HTOHRJ5Q/VisitDwellingup+Website.jpg</image:loc>
      <image:title>Tourism Marketing - Digital Communication</image:title>
      <image:caption>Your website is your most valuable tool in your marketing toolbox and it starts with great design. At DTM, we guide our clients to ensure that their websites are beautifully designed, content is on-point and booking systems are functional. We work with expert partners to design and build sites, manage SEO and digital advertising, photography and videography. Website Design and Build SEO Management PPC Campaigns Social Media Management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623654812750-8PR4FYKM7Z38UH6TDQ1V/Karen+Castiglioni+Trade+Representation+Tourism+WA+Roadshow+-+The+Amazing+South+Coast.jpg</image:loc>
      <image:title>Tourism Marketing - Representation</image:title>
      <image:caption>We work with destinations and tourism businesses to grow marketing reach through engaging the tourism trade. It’s the complex part of the tourism industry that is often misunderstood and therefore ignored. Over many years, we’ve developed great relationships with tourism buyers who trust our recommendations for new trade-ready product. We engage with them through: Trade Show Representation Marketing Asset Development Rate Contracting Trade Communications</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/product-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/854211f6-0fcf-45d8-9943-43e27706fe1b/NT-Major-Events-Tropical-Light-Darwin.jpg</image:loc>
      <image:title>Product Design</image:title>
      <image:caption>Field of Light; Avenue of Honour Albany</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623819724560-MXN57QQGCX8KRZD5BXWU/Field+of+Light+Avenue+of+Honour%2C+Bruce+Munro%2C+Albany%2C+2018.+Photograph+by+Mark+Pickthall%2C+courtesy+of+the+Bruce+Munro+Studio.+%283%29.jpg</image:loc>
      <image:title>Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/f99fa31b-1502-4104-85e4-62e6ae997827/Busy-Blue-Bus-Albany%27s-Whale-Story-Tour.jpg</image:loc>
      <image:title>Product Design</image:title>
      <image:caption>Busy Blue Bus Albany's Whale Story Tour</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623685836688-WUF3MD2K76DG8NYZJIFG/110965-56.jpg</image:loc>
      <image:title>Product Design - destination packages</image:title>
      <image:caption>It seems like a simple task but in reality, there is an art to packaging tourism products that meet customer needs and include just the right amount of motivation to create a sale. Over many years of taking inspirational products to market, we know we’ve cracked the right formula through: Price Modelling Itinerary Development Booking Systems and Logistics Distribution Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/859932a9-a08a-41a0-aeb4-7998ff0aa3ec/Eco-Discovery-Tours-Esperance.jpg</image:loc>
      <image:title>Product Design - TOURISM PRODUCT</image:title>
      <image:caption>Our approach to creating great tourism products and visitor experiences is founded in one simple truth - ‘the visitor comes first’. We work with businesses to invert the lens and look at concepts that are less about what can be delivered and more about how their customer will be fulfilled. Finding a natural balance between creativity and operations involves: Market Analysis and Consumer Trends Operational Capacity Unique Storytelling Logistics and Budgets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1624421414656-7BQ33IZ2DV59I8PCG4F3/Walk-Darwin-Tropical-Light-Street-Art-Tour.jpg</image:loc>
      <image:title>Product Design - event experiences</image:title>
      <image:caption>Events are an opportunity to showcase the rich fabric of life in tourism destinations. At DTM, we work with Event Organisers and Tourism Stakeholders to create marketing reach through the development of tours and visitor experiences which are market-ready and bookable through the tourism trade. We aim for event products to be sustainable and bookable experiences year-round through: Unique Storytelling Logistics and Booking Systems Market-ready Pricing and Content Trade Distribution Partnerships</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/dtm-projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/6fd43d86-c7ed-44a7-87f5-1a1423be7aa3/Trails-Visitors+centre-05-web.jpg</image:loc>
      <image:title>Current Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623654103000-ES1LXA36HFZUQHJB84V1/Reefwalker+Ocean+Discovery+Brand.jpg</image:loc>
      <image:title>Current Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623240172850-LNF97L8DDUT6BKRJSA06/Bullara+Station+Stay.jpg</image:loc>
      <image:title>Current Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/e3c41ef9-f395-43ea-a980-8dff04791edd/LTS_Social-media_STILLS3.jpg</image:loc>
      <image:title>Current Projects</image:title>
      <image:caption>Lighting The Sound, Albany WA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/e8f58400-3b2d-416f-9749-6ec71cd1ea87/1200-x-900-Town-Tour.jpg</image:loc>
      <image:title>Current Projects</image:title>
      <image:caption>Wooramulla Eco Cultural Journeys, Carnarvon W.A.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/f3fee66b-6ce3-41e8-bf2f-7defd5dcd3e9/069A4536.jpg</image:loc>
      <image:title>Current Projects</image:title>
      <image:caption>Ruby Tourist Tram, Kalgoorlie-Boulder WA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/48ac76b6-fdeb-42cc-b65f-dabdf4f9fc50/Woolshed+exterior.jpg</image:loc>
      <image:title>Current Projects</image:title>
      <image:caption>Bullara Station Stay, Ningaloo W.A.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/9f736eb7-2609-4287-926b-3b8958692336/Grazing_Collection_Alkoomi_Wines_Frankland_River.jpg</image:loc>
      <image:title>Current Projects</image:title>
      <image:caption>Alkoomi Wines, Frankland River W.A.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/ebaf95a8-205b-4933-ba3c-cbfc2d095dfa/156229-56.jpg</image:loc>
      <image:title>Current Projects</image:title>
      <image:caption>Mallee Bush Retreat, Hopetoun Wimmera-Mallee VIC.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635385222611-VYDYM4HDEO828G7T0QOL/Australias+Coral+Coast.png</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635386477871-FOAXWRBT7ORNEBCKPRJJ/TNT+logo.jpg</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1628575650224-T5ME0EPPNDX062GR3AXR/2-VTIC---solid---colour---RGB.jpg-new.jpg</image:loc>
      <image:title>Current Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623322773395-4SKG8E8BV180S99CDXEQ/AGO+logo+URL_2018+jpg.jpg</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1628646053996-D6BT76XJ5F5V1636BZJU/Grampians+Tourism+Logo+CMYK+%281%29.png</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1625110493715-XVBNWZ7UWC9EWM6IYP68/Gems-logo-Horizontal-Colour.jpg</image:loc>
      <image:title>Current Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623323371834-9ZC5GKOPRVWMFGX34B2G/outdoors-great-southern-logo.png</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635384797034-IKWFHX09SJF2S59BWL86/Northern+Grampians+Shire+logo+png.png</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1625110220763-85HJC0UEF6KOZ41LUAWT/Shire-Logo-Transparent-%28002%29.jpg</image:loc>
      <image:title>Current Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635384898244-NFVAG6USIQ9J6TN4CU5V/TWAlogo.jpg</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1625110728088-GXIT5HW5ZX9VYI3L4520/Shire-of-Murray_Logo_COLOUR_1.jpg</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1625110240146-UME4TO1ZB5IPFGA3NOJV/CityofFremantle.jpg</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635385136531-IK3CNXLI3ZTW4N22EOTG/Shire+of+Dandaragan.png</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635385686838-F4D3AZXM2P80VHXO7YGS/sapphire-coast-logo-206w.png</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635385410872-DFPR2RUXAKEQ6R3M8YAE/Cheela+Plains+Logo+Ochre.jpg</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1628575619910-NVFCHIJZV0DSXVBTRMAA/CARNAMAH+Logo_CMYK+Reverse.png</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635385891965-S8DON0UU63PI1Z2V3O8T/Summerstar+tourist+parks+logo.jpg</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635388931332-U585T7VW0IATTMHY26W6/Valley+of+the+giants-LOGO-STACKED-GREEN-3.png</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635385800293-J85OHJKB9O6AYS59OVB2/Shire+of+Ashburton.png</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635385324315-KUAITNZDRUBGY0QZFAIR/Bullara+Station+Stay+Logo-HIGH.jpg</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635389011644-GM72ALMS8KLUFANVYIXD/CRV+-+HORIZONTAL+01+-+GREEN.png</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635389215776-Y7Q5BG1W1JP785EPOH8Q/DSNSW+png.png</image:loc>
      <image:title>Current Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/tourism-advice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618976088754-P60MUTZ6VXM5N6OJ2SQM/Optus-Stadium--Credit-TWA.jpg</image:loc>
      <image:title>Tourism Advice</image:title>
      <image:caption>Optus Stadium AFL Tourism Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/04454133-19d0-4ebb-85b2-5a793a602a65/TraaVerse_PhotoOrd0193.jpg</image:loc>
      <image:title>Tourism Advice</image:title>
      <image:caption>Collie Tourism Marketing Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623289926630-ZIDYDFVYQJJZMP2K8C0A/DTM-Our-Clients.jpg</image:loc>
      <image:title>Tourism Advice</image:title>
      <image:caption>Valley of the Giants Tree Top Walk Tourism Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1624425316180-ZXIR86R5GZKWBWCU6DKL/A19I1219.jpg</image:loc>
      <image:title>Tourism Advice - GUEST SPEAKING</image:title>
      <image:caption>No-one knows your tourism destination like you do. Local knowledge is everything when creating new directions. We start all tourism strategies with harnessing the input of diverse stakeholders in destinations to provide the rich context we need to ensure all plans are inclusive. We engage communities through: Tourism Forums Conference Guest Speaking Workshops and Plenary Sessions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623246574250-6CWXLAIED1GR8GM6PQJR/Bernard_Whewell_DTMTourism_OUR_GEMS_workshop2.jpg</image:loc>
      <image:title>Tourism Advice - INDUSTRY THOUGHT LEADERS</image:title>
      <image:caption>We start with ‘real’ data. Industry-standard tourism statistics provide a good platform for general assessment, but getting to know really your ideal customer is the key to success. We work with ‘real’ consumer profiles and scenarios as our guiding principles. We have developed a thorough process to assess tourism operators and experiences, their operational capacity, distribution capability and gaps to meet market demand and tourism trends. We analyse data through: Industry Contributors Media Interviews Planning Thinktanks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1624425082526-TK77060MN3Q4WRWYZD53/Karen-Castiglioni-WATourism-Awards-Judges-Panel.jpg</image:loc>
      <image:title>Tourism Advice - TOURISM AWARDS</image:title>
      <image:caption>In everything we do, we strive to guide learning in the quality and professionalism of tourism operators. It’s a huge reward for us to see our mentee businesses and clients receive the recognition of their peers through entering national tourism award programmes. Over a number of years we have been delighted to be asked to not only write tourism submissions but also to judge the Perth Airport Western Australian Tourism Awards, in the company of our industry peers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/destination-development</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/04454133-19d0-4ebb-85b2-5a793a602a65/TraaVerse_PhotoOrd0193.jpg</image:loc>
      <image:title>Destination Development</image:title>
      <image:caption>Collie Tourism Marketing Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/fce150fc-dd0f-4f9b-a435-301680653b65/Manduarh-Canals-BBQ-eco-boat-tour.jpg</image:loc>
      <image:title>Destination Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623289926630-ZIDYDFVYQJJZMP2K8C0A/DTM-Our-Clients.jpg</image:loc>
      <image:title>Destination Development</image:title>
      <image:caption>Valley of the Giants Tree Top Walk Tourism Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1624349639464-23XEJC12CMXQYEEBHRF2/Destination-Management-On-Laptop-Screen.jpg</image:loc>
      <image:title>Destination Development - DESTINATION ASSESSMENT</image:title>
      <image:caption>Our tried and true method of assessment means that we look at destinations with a fresh set of eyes. We aim to ‘invert the lens’ and view the visitor experience as a customer would, keeping in mind that tourists don’t just visit a single town; the destination needs to shine within it’s region. We peel back the layers to discover the heart of a destination through: Product Audits Gap Analysis Consultation Interviews Digital Distribution Review</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623302253020-3UP40OD7I3EXVTFZ9JTN/A19I1244.jpg</image:loc>
      <image:title>Destination Development - industry education</image:title>
      <image:caption>Visitors love to experience tourism communities where there is an obvious sense of pride and co-operation. When everyone works together, the whole community benefits. We aim to share new perspectives and strategic directions through educating tourism operators through: Tourism Stakeholder Workshops Local Government Upskilling Capability Mentoring Industry Thinktank Contribution</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1624351084516-T5BP0WND7M88JNXOWT03/The-Amazing-South-Coast-Trade-Representation.jpg</image:loc>
      <image:title>Destination Development - trade distribution</image:title>
      <image:caption>When tourism operators within a destination are educated how to engage with the tourism industry, the next step is to take new destinations to the world! The global tourism industry is always seeking new visitor experiences and rich content to inspire their clients. We regularly promote our destination clients to the global marketplace by: Preparing Destinations To Be Market-Ready Facilitating Destination Partnerships Trade Show Representation Itinerary Development Destination Marketing Resources</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/optus-stadium-afl-tourism-packages</loc>
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    <lastmod>2023-10-12</lastmod>
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      <image:title>OPTUS Stadium AFL Tourism Packages - CLIENT: Optus Stadium</image:title>
      <image:caption>DTM Service: Tourism Strategy Completed: March 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/9f76f91a-e3c1-47a1-a21f-1e979e609cad/4.png</image:loc>
      <image:title>OPTUS Stadium AFL Tourism Packages</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/d12f8820-9ea6-4887-8c9b-156ee03e01fd/12.png</image:loc>
      <image:title>OPTUS Stadium AFL Tourism Packages</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/45c473a1-79c9-448e-9b3b-79153963e79a/20.png</image:loc>
      <image:title>OPTUS Stadium AFL Tourism Packages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623815106472-F6WY40BI7T1IR45L6139/West+Coast+Eagles.jpg</image:loc>
      <image:title>OPTUS Stadium AFL Tourism Packages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623812979746-JAAVJ6LVM9P03DINIWTI/AFL+Visitation+-+Interstate.jpg</image:loc>
      <image:title>OPTUS Stadium AFL Tourism Packages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1623814024608-7Y05COFW3H7LT1LLLUEY/AFL+Visitation+-+Regional+WA.jpg</image:loc>
      <image:title>OPTUS Stadium AFL Tourism Packages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.dtmtourism.com.au/prime-mentoring-program</loc>
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    <lastmod>2026-03-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1618640350690-QEK9AKBWYIYHDYWL7D2M/PRIME+Logo+Final.png</image:loc>
      <image:title>PRIME Mentoring Program</image:title>
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  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-02</lastmod>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/covid-statement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-02</lastmod>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/projects-st-arnaud-tourism-action-plan</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/1635384797034-IKWFHX09SJF2S59BWL86/Northern+Grampians+Shire+logo+png.png</image:loc>
      <image:title>ST ARNAUD TOURISM ACTION PLAN - CLIENT: Northern Grampians Shire Council (VTIC)</image:title>
      <image:caption>DTM Service: Strategy Planning Completed: Current</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/ddcc41d7-d085-4023-9e9b-0c61102a4805/Napier+St+Facade.jpg</image:loc>
      <image:title>ST ARNAUD TOURISM ACTION PLAN</image:title>
      <image:caption>Heritage Facades In Napier St</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/69960a77-eac9-4177-867d-ac51667da467/20210326_093218.jpg</image:loc>
      <image:title>ST ARNAUD TOURISM ACTION PLAN</image:title>
      <image:caption>Kara Kara Winery, St Arnaud</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/390cbbe9-5641-4f35-a26c-3fd2692c5a31/20210327_080403.jpg</image:loc>
      <image:title>ST ARNAUD TOURISM ACTION PLAN</image:title>
      <image:caption>Mural Art Trail By Kyle Torney</image:caption>
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  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/wildflower-country-prefeasibility-study</loc>
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    <priority>0.75</priority>
    <lastmod>2023-10-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/3f12b38e-854f-45be-9544-2d5c7737a638/TWAlogo.jpg</image:loc>
      <image:title>Wildflower Country Pre-Feasibility Study - CLIENT: Tourism Western Australia (TWA)</image:title>
      <image:caption>DTM Service: Strategy Planning Completed: July 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/8a89adba-2e7a-41bd-8669-cda6f4770273/images_mullewa-david-kirkland.jpg</image:loc>
      <image:title>Wildflower Country Pre-Feasibility Study</image:title>
      <image:caption>Everlastings near Mullewa</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/483e3188-8f82-4f79-a66f-b46fd1ae2573/Optimised-images_dsf9331.jpg</image:loc>
      <image:title>Wildflower Country Pre-Feasibility Study</image:title>
      <image:caption>Wreath Flowers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/12dacea4-61eb-49e8-8a42-fddcad908c74/Three+Springs.jpg</image:loc>
      <image:title>Wildflower Country Pre-Feasibility Study</image:title>
      <image:caption>Wildflower Art in Three Springs</image:caption>
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  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/current-jobs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/93c3416e-ad80-4048-9699-a4f8e14f9634/shutterstock_1674030214.jpg</image:loc>
      <image:title>Current Jobs - posted: 27 MARCH 2022</image:title>
      <image:caption>we are currently seeking tourism consultants to join our perth team.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/acc-tourism-destination-management-plan</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/2fd76934-0594-4278-93e5-026aec83ecf8/There%27s+no+place+like+home...+Except+Nanny+%26+Poppy%27s%21+%281%29.jpg</image:loc>
      <image:title>ACC Tourism Destination Management Plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/7fd489d7-1357-40fb-9e9c-dda8a75caa69/112157-56.jpg</image:loc>
      <image:title>ACC Tourism Destination Management Plan</image:title>
      <image:caption>Everlastings near Mullewa</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/d936013d-bfc4-45c4-b5a4-a6cc5cd72127/Tourists+Taking+Photos+On+Yardie+Creek+Boat+Tour+Exmouth.jpg</image:loc>
      <image:title>ACC Tourism Destination Management Plan</image:title>
      <image:caption>Wreath Flowers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/4cc01ab6-f33e-4f0d-ba5e-96a6f804da2e/112164-56.jpg</image:loc>
      <image:title>ACC Tourism Destination Management Plan</image:title>
      <image:caption>Wildflower Art in Three Springs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/61947783-6e05-4980-a468-6407076df538/112514-56.jpg</image:loc>
      <image:title>ACC Tourism Destination Management Plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/ago-tourism-destination-management-plan</loc>
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    <lastmod>2022-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/6f269553-8c76-4c1b-a6b1-d7b3f611e8d1/There%27s+no+place+like+home...+Except+Nanny+%26+Poppy%27s%21+%282%29.jpg</image:loc>
      <image:title>AGO Tourism Destination Management Plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/6542b46a-e704-4e1d-8432-51b7b3b6226d/Public+Art+Houptoun.jpeg</image:loc>
      <image:title>AGO Tourism Destination Management Plan</image:title>
      <image:caption>Everlastings near Mullewa</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/6807143a-4e57-4cec-8c55-4bf392e73dad/119570-56.jpg</image:loc>
      <image:title>AGO Tourism Destination Management Plan</image:title>
      <image:caption>Wreath Flowers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/d3509fc6-0b91-43de-8285-9cd2f1543c29/couple_boardwalk_beachfront_11+milebeach_esperance.jpg</image:loc>
      <image:title>AGO Tourism Destination Management Plan</image:title>
      <image:caption>Wildflower Art in Three Springs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/8e205e63-ab68-4cbe-83c2-68eaef19a803/115246-56.jpg</image:loc>
      <image:title>AGO Tourism Destination Management Plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.dtmtourism.com.au/past-projects</loc>
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    <lastmod>2023-10-13</lastmod>
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    <loc>https://www.dtmtourism.com.au/content-rate-preparation</loc>
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    <lastmod>2022-06-19</lastmod>
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    <lastmod>2022-06-19</lastmod>
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    <lastmod>2022-06-26</lastmod>
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    <lastmod>2022-06-19</lastmod>
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    <lastmod>2022-07-03</lastmod>
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    <lastmod>2022-06-19</lastmod>
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  <url>
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    <lastmod>2022-06-26</lastmod>
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    <lastmod>2022-06-19</lastmod>
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    <loc>https://www.dtmtourism.com.au/prime-tier-one-login-members-only</loc>
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    <priority>0.75</priority>
    <lastmod>2022-07-05</lastmod>
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  <url>
    <loc>https://www.dtmtourism.com.au/the-esperance-collective</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/c27d9eb9-dc02-4256-a28f-86aa28a60706/Cindy+Poole+Glass+Gallery.jpg</image:loc>
      <image:title>The Esperance Collective</image:title>
      <image:caption>Hands-on workshops, behind-the-scenes tours whilst learning about Cindy’s story, her craft, and her journey to create sustainable glass.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/80ee696d-d0c4-450e-a2d5-6b9a9913625e/Esperance+Chalet+Village+square.jpg</image:loc>
      <image:title>The Esperance Collective</image:title>
      <image:caption>ECV offers casual and considered rooms for those seeking Esperance accommodation with a difference. Nestled amongst nature the village is a secluded and stylish holiday hideaway for the most discerning traveller to enjoy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/6d8533d5-25e0-42cc-b985-eaee7389194a/Esperance+Island+View+Apartments.jpg</image:loc>
      <image:title>The Esperance Collective</image:title>
      <image:caption>Esperance Island View Apartments offers guests world-class, self-contained accommodation located on a pristine section of coastline, rated among the best in Australia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/4be9d420-cb14-48fc-bdef-f639585e6d51/Esperance+Cruises.jpg</image:loc>
      <image:title>The Esperance Collective</image:title>
      <image:caption>Join us on a scenic wildlife cruise to view the amazing Esperance coastline, islands of the Recherge Archipelago and wildlife up close.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/5ee4f525-d38c-4779-8fb6-b221f8f7c70c/Heyscape+Tiny+Cabins.jpg</image:loc>
      <image:title>The Esperance Collective</image:title>
      <image:caption>At Heyscape we offer cosy, secluded tiny cabins, stylishly appointed with knockout views.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/8a4a4ff2-0672-4fd9-944e-45bf6d23162b/Tour+Esperance.jpg</image:loc>
      <image:title>The Esperance Collective</image:title>
      <image:caption>Discover Australia’s Whitest Beaches on a Luxury 4x4 Adventure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/f29d5b07-497c-42da-ae93-beb23a97d787/RAC+Esperance.jpg</image:loc>
      <image:title>The Esperance Collective</image:title>
      <image:caption>Featuring self-contained villas and studios, powered caravan sites and campsites, and a number of shared facilities for guests to enjoy, our Esperance accommodation provides the ultimate base for your next holiday.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Esperance Collective - Sweet Dreams</image:title>
      <image:caption>A favourite for generations of Western Australians, the word is out and Esperance is becoming known as a destination of choice for well-travelled adventurers seeking discerning accommodation with unique flair. The Collective boasts: Bespoke Chalets Luxury Apartments Secluded Farmstays</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/3a91b70c-6b1d-4db2-9ddf-e7909080c1ed/Sculpture+WhaleTail+Gary+Alan+med+res.jpg</image:loc>
      <image:title>The Esperance Collective - The Art Of Touring</image:title>
      <image:caption>The pristine, natural environment that makes Esperance so unique is exemplified in the community that makes Esperance their home. This is a community that is ready to share their knowledge, their craft and nature’s bounty which breathes life into this picturesque town. The Collective includes: Guided Coastal Eco Tours Artisan Galleries</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/d3509fc6-0b91-43de-8285-9cd2f1543c29/couple_boardwalk_beachfront_11+milebeach_esperance.jpg</image:loc>
      <image:title>The Esperance Collective - Itineraries to Inspire</image:title>
      <image:caption>Planning a visit to Esperance and the surrounding attractions of Western Australia’s dramatic south coast are as simple jumping on to the websites of any of the participating businesses, or connecting to our destination marketing partners: Visit Esperance Australia’s Golden Outback Tourism Western Australia</image:caption>
    </image:image>
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  <url>
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    <lastmod>2022-12-07</lastmod>
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  <url>
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    <lastmod>2022-12-14</lastmod>
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  <url>
    <loc>https://www.dtmtourism.com.au/wa-station-stays</loc>
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    <priority>0.75</priority>
    <lastmod>2025-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/ae3a8e80-582c-4908-a9f5-2ff179b0a980/0021-CHEELAPLAINS-BASEIMAGERY.jpg</image:loc>
      <image:title>WA Station Stays - Outback Accommodation</image:title>
      <image:caption>The Stations in the Collective have elevated the outback accommodation experience through re-purposing existing infrastructure and re-imagining guest experiences. Accommodation choices include: Hosted Homestead stays Re-purposed Stockman’s and Shearer’s Quarters Self-contained Cottages Glamping Bell Tents and Seasonal Eco Tents Group campgrounds</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/6d257616-be4f-4e83-b961-ee14184f3d6e/Wooleen+Station+-+Western+Australia+-+Sunset+Tour+-+1.jpg</image:loc>
      <image:title>WA Station Stays - Outback Station Tours</image:title>
      <image:caption>There’s no doubt that visitors are fascinated with life on the land and the stories of the families who open their homes to guests. A station stay offers visitors a unique opportunity to engage with the station owners, witness daily station life and immerse themselves in the beauty of a vast landscape. Station experiences include: Guided Historic Station Tours Sunset Canapes and Stargazing 4WD Self-guided Trails Walks, Birdwatching, Wildflowers and Fishing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/c5223b54-f8ec-4409-945b-75f230447569/Woolshed+exterior.jpg</image:loc>
      <image:title>WA Station Stays - Outback Dining</image:title>
      <image:caption>From self-catering camp kitchens, to chef-prepared intimate meals, the Stations provide diverse dining experiences, united by the provenance of local produce and a celebration of ‘Paddock to Plate’ gastronomic delights. Dining Experiences include: Campfire Burger Nights Barista coffee and daily cafe meals Hosted Dining and Events Licensed Station Restaurants</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/4ea942bd-a0fb-48a8-a3a6-35941f56660a/Bullara+Station+working+cattle.jpg</image:loc>
    </image:image>
    <image:image>
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  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/prime-mentoring-for-tourism-operators</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-05</lastmod>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/prime-mentoring-for-visitor-centres</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.dtmtourism.com.au/projects-lighting-the-sound-albany</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fcfdb5bb1ea551c3062ee94/f8e8c37c-6c81-40df-a151-36fc293e4f86/Lighting+the+Sound_Full+logobar_black.png</image:loc>
      <image:title>Lighting The Sound Albany - CLIENT: FORM</image:title>
      <image:caption>DTM Service: Cultural Event Package Development Completed: March 2026 Image Credits: Lighting The Sound, Kari Kola, Albany 2026 - Astrid Volzke</image:caption>
    </image:image>
  </url>
</urlset>

